20% Off Sitewide Sale
May 1 - 11 • Automatically applied at Checkout
Mama’s Day at FunLuvin’
Celebrating the absolute badass women raising tiny humans in our lives.
20% off
Storewide sale
May 1–11
Discount applied at checkout. Full-price items only
Spring Season FavoritesFor the wild women in your life
Real moms. Real river days. Real outside life. We’re celebrating the crew that does it all.
These are the women who keep things moving — on the river, in the mountains, and at home. We’re celebrating the mamas who do it all, the only way we know how: outside.
Laura has been part of the FunLuvin’ crew since the early days! She is a true outside-all-the-time mama based in McCall. From river days to ski days to camp days, she shows up with the same energy: go do the thing, bring the kids, make it fun. We’re proud to feature her and Ruby in matching skirts as part of our Mother’s Day Sale spotlight.
Play outside in your FunLuvin’ FleeceWear
100% Fun Fleece
Made with love for all your adventures
Based out of MccAll Idaho 💕
FunLuvin’ Fleecewear is female owned & operated - guide inspired - local mountain town business - that creates your favorite fleece apparel for gettin’ after it outside. We can’t wait to see where you take your fleece.
The FunLuvin’ Lineup
Born from the Rivers & Mountains
of Idaho & Arizona
Ready for big Adventure From frosty morning hikes up the mountain to long summer nights under the stars, FunLuvin’ makes fleece that keeps the stoke high wherever you play outside.
Founded by river guide and stoke lover Kelli O’Keefe, FunLuvin’ is a woman-led brand rooted in the wild places we love most: the Grand Canyon and the Salmon River. Our skirts, shorts, pearl snaps, and cuddle buddies are made to spark joy, add comfort, and bring a little FunLuvin’ flair to every adventure.
From first sketches to finished gear, everything we do celebrates community, connection, and the wild joy of being outside.
Give us a Follow On Instagram!
We love to see where you take your FunLuvin’ Fleece. Tag us in your story and on your feed for a chance to have your adventures featured in the FunLuvin’ Feed. Get out there and rock - that - fleece!