FunLuvin’ Goes Denim
Built to move: row, hike, camp, repeat. Same FunLuvin’ comfort, western inspired feel, ready to be your favorite Spring mid-layer.
Art by Work of Harris + Erica Laidlaw. Ships early May. Relaxed + Form Fit in each print.
Play outside in your FunLuvin’ FleeceWear
100% Fun Fleece
Made with love for all your adventures
Based out of MccAll Idaho 💕
FunLuvin’ Fleecewear is female owned & operated - guide inspired - local mountain town business - that creates your favorite fleece apparel for gettin’ after it outside. We can’t wait to see where you take your fleece.
Spring Starts in a Fleece Pearl Snap
Our favorite fleece layer. The Pearl Snap was made with the West at heart. Get out out there this Spring in the coziest layer we’ve ever made.
For all of your favorite Adventures
We can’t wait for spring boating season
Catch us sprinting to the finish line of winter.
Don’t forget to get your river kit ready this shoulder season.
We’re having a closeout on
shorts & Long Skirts
Shorts now $30
Long skirts $25
Shorts & long skirts will not be restocked this season
LAST CHANCE
The FunLuvin’ Lineup
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Cuddle buddies
River-Ready Paco Pad Covers – Turn your Paco into a cloud. Cozy up for beach sleeping, car campin, or a splashy night on the back of your boat.
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Fleece Pearl Snap
Western Fleece Pearl Snaps – Classic collard pearl snap shirt, fleece style. Built for crisp mornings, campfire hangs, and just looking damn good on or off the river. There’s even zip up pockets for all those treasures you collect on the trail.
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Fleece Shorts
River Day Ride-or-Die – Cozy warmth for cold mornings, rainy rigs, canyon breezes, or layering under your drysuit.
Sewn in the USA -
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One-of-a-kind Hats
Shade…The Fun Kind – Each hat’s a one-off—designed to keep the sun off your face and the style on point.
Made in the USA -
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Sun Hoodies & Tanks
Layer Light, Paddle Hard – Soft, breathable layers made for hot hikes, long rows, and riverside hangs.
Original Art by 2025 Contest Winner - Limited Edition -
![Best Fleece Skirt FunLuvin' Fleece Wear]()
Fleece Skirts
The OG River Skirt – Layer over leggings, swimwear, or your sandy skin post-rapids. Cute, comfy, & always ready to rally.
Sewn in the USA -
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BEANIES + Headbands
Cold Camps, Covered – Early put-ins and breezy side hikes got nothing on these scrap-saved fleece layers.
Made from saved fleece, sewn in the USA -
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LITTLES Skirts
Tiny Skirts for BIG adventures – Layerable fleece for the kiddo who’s always a step ahead of you on the trail.
Sewn in the USA -
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River Flags
Hang camp flags with local art flair.
Hand-sewn, river-tested, and ready for your next trip! -
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COFFEE TALK BLANKETS
From Scraps to Snuggles – Campfire wraps & roadtrip naps, all sewn by Kelli using leftover fleece from the cut pile.
Each one-of-a-kind. Machine sewn in Idaho between river trips and ski adventures.
Guide Inspired Clothing & Gear
100% Fun Fleece Made with Love 
Born from the Rivers & Mountains
of Idaho & Arizona
Ready for big Adventure From frosty morning hikes up the mountain to long summer nights under the stars, FunLuvin’ makes fleece that keeps the stoke high wherever you play outside.
Founded by river guide and stoke lover Kelli O’Keefe, FunLuvin’ is a woman-led brand rooted in the wild places we love most: the Grand Canyon and the Salmon River. Our skirts, shorts, pearl snaps, and cuddle buddies are made to spark joy, add comfort, and bring a little FunLuvin’ flair to every adventure.
From first sketches to finished gear, everything we do celebrates community, connection, and the wild joy of being outside.
Give us a Follow On Instagram!
We love to see where you take your FunLuvin’ Fleece. Tag us in your story and on your feed for a chance to have your adventures featured in the FunLuvin’ Feed. Get out there and rock - that - fleece!